Dear Talent Brand Alliance Community Members,

Like you, we have been through a lot over the last few years. The downs and ups of the pandemic and the world stage as well as the regional job market have been tough to manage. We have some news for you that will hopefully impact your experience and your membership positively in TBA.

The Platform

As the Talent Brand Alliance continues to grow and evolve, we are announcing some updates to our community membership. In response to feedback from our members, we will be moving our membership portal to a new technology platform that is more user-friendly and accessible, including a mobile app for easy access on the go. This new platform will be live on February 14, 2023, and we will keep you updated on transition details. As anyone who has transitioned Applicant Tracking Systems, we hope you’ll appreciate the process and have patience as we evolve this into the experience we want for you.

Basic Membership

In order to sustain our organization and better serve our members, we will be implementing a fee for basic membership starting this year. This includes access to multiple knowledge-sharing calls per month, access to the new community platform, and the Facebook group. The cost for basic membership will be $120 per year and we’ll have a special discount for members who sign up before April 1.

*Our Pro and corporate membership pricing will remain unchanged and we will continue to offer expanded benefits to these paid members.

We understand that this change may be difficult for some, but it is necessary to help us reach our vision of being the leading practitioner-led association for employer branding, recruitment marketing, and employee communications. We believe this creates a more equitable exchange of value between TBA and our members and will help grow our community and take the goals of our board and members to the next level. This change in pricing will provide funding for our headcount and operations, allowing us to introduce additional local events and rely less on sporadic event revenue as event costs have skyrocketed since the 2020 pandemic. It will also enable us to create more value and benefits for our members.

We are committed to our shared values of being humble, transparent, respectful, and practitioner-first. We want to continue providing a safe place for our global community members to discuss lessons learned, create and share ideas, as well as ask and answer questions about the constantly shifting technology and vendor landscape.

What’s next?

Current members will be able to register for Basic or Pro in our new platform immediately. They’ll receive a formal notice to choose a membership plan in the first week of March. Beginning April 1st, we will restrict access for those who have not selected their new plan. After that date, qualifying practitioners can view and sign up at talentbrand.org at the normal rate.

What about scholarships?

• To support those who have been affected by recent layoffs, we will be offering scholarships to assist with Basic membership fees. Interested practitioners can fill out the short application form here to be considered for the member scholarship.

• Additionally, we will be offering free Basic membership for those who are actively involved with a Talent Brand Alliance committee. You can apply to a committee here.

• Basic membership will also be included with the purchase of a ticket to our annual Talent Brand Summit event - the first round of tickets will be available in February.

When we first started in 2015, we never imagined that we would become a community of almost 2,000 engaged global practitioners resulting in hundreds of talent branders finding new roles, advancing their knowledge and careers. But we’re here, and we want to keep moving forward.

Our renewed vision for the future of TBA is a professional association that drives the education, certification, connection and advancement of talent branders.

We’ve become so much more than a Facebook group and we’re ready to provide more mentorship, training, and career development in the coming years. In short, we are building a true international association for talent brand practitioners.

We’re listening to your feedback in our annual surveys and at our events and this expansion is a direct result of that feedback. We have some amazing new and continuing board members to be announced shortly, allowing us to broaden our reach and perspective across the European Union and the United Kingdom. And yes, the rest of the world is coming next!

We appreciate your continued support and look forward to continuing to build a vibrant, inclusive, safe, practitioner-led community with our members that adds immense value to your career. If you have any questions, please join our upcoming Ask Me Anything sessions in the community and do not hesitate to reach out to us at membership [at] talentbrand.org. Our virtual door is always open and we are here to support you.

Sincerely,
Bryan Chaney & Will Staney

Co-Founders, Talent Brand Alliance 

About Talent Brand Alliance Members

Talent Brand Alliance is an organization for talent attraction leaders owning the employer branding, recruitment marketing, or internal communications programs telling their company or client's employee experience story. Some of the 190+ job titles that our members have are: Talent Acquisition Leadership, Recruitment Marketers, Recruitment Media Managers, Employer Brand Leaders, Talent Community Managers, Employer Brand Consultants, Employee Engagement and Experience Managers, Internal Communications, HR Managers, Recruiting Operations, and Recruiting Program Managers.