TALENT BRAND ALLIANCE COMMUNITY BLOG

Creating Equitable Content: #TBSummit Take-aways
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Creating Equitable Content: #TBSummit Take-aways

In the past year, the topic of Diversity and Inclusion (D&I) has moved to the forefront of employer brand and recruitment marketing strategies. At last month’s #TBSummit, Lisa Smith-Strother shared her approach to Creating Equitable Content.

As the VP and Global Head of Employer Marketing for RELX, Lisa is at the helm of Diversity TA Branding. She provided insights from RELX’s content strategy this past year, where diversity content and engagement are on the rise: Not only has her company increased the frequency of diversity content, but they have seen a 30% increase in engagement and employee sharing up 17%.

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Member Call Recap: Glassdoor & Creating a strategy that works
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Member Call Recap: Glassdoor & Creating a strategy that works

Glassdoor. The review site that we have a love/hate relationship with. It’s one of the main platforms out there that provides a perception of organisations that we can’t control. So how do we manage it effectively? From creating the right strategy for your organisation, to getting effective leadersp buy in and writing reviews that really listen, our recent TBA member call went through how we can properly manage the platform.

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Member Call Recap: Diversity, Equity & Inclusion in Employer Brand
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Member Call Recap: Diversity, Equity & Inclusion in Employer Brand

Diversity. Equity. Inclusion. For a time, these words have simply identified metrics to follow. The depth of their meaning reflects the fullness of our humanity, and priority conversations in C-suites are breathing life into their companies by making these organization-wide priorities. As the tide changes from DE&I simply as talent acquisition buzz words to substantive initiatives, what does that mean for our brands?

We discussed exactly this on a recent TBA member call. Here are some points to ponder as you guide conversations, activities, and practices that shape your organization.

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