A Community for Talent Brand Professionals

Why We Exist:

Together we guide the talent brand profession forward through community, shared experiences, and mentorship, to create and show greater impact on business.

Where We’re Going:

Our vision is to be the leading practitioner-led forum for the exchange of ideas, experiences, opportunities and knowledge sharing around the evolving tactics and strategy of employer branding and recruitment marketing. Through our Facebook community we hope to uplift the talent brand profession and build the standards for our industry.

• To educate and advocate to the recruiting industry and the greater business world on the impact of talent branding on hiring and business goals.

• To help define standards and set expectations of the broader talent branding profession.

• Empower networking with each other in this growing community of talent branding professionals both online and in-person.

• Continue cultivating a group of practitioners who are doing the work and providing value to the talent brand community.

• Provide a safe place to discuss lessons learned, create and share ideas, as well as ask and answer questions about the constantly shifting technology and vendor landscape.

Our Shared Values:

• Be Humble: There are no experts. We seek to understand first in our interactions.

• Transparency: Utilize open source materials, but give credit where credit is due.

• Fail Forward: Embrace experimentation, failure, and change, without fear of judgment.

• Respect: Treat fellow community members how we want to be treated.

• Practitioner-First: Relevance, context, and unbiased feedback come from a strong core community with members who actually do the work.

• Confidentiality: Uphold the confidentiality of individuals, their employer, and the content shared by members.