WHAT IS TALENT BRAND ALLIANCE?
A place where talent attraction leaders can collaborate and learn.
Talent Brand Alliance is a professional community and Facebook Group for employment branding, internal communications, and recruitment marketing leaders and practitioners to learn, collaborate and network within our growing field. Through our collaborative Facebook group, we come together to collaborate and learn as well as push for the advancement of this growing and essential profession.
The term employer branding was first coined by Simon Barrow, chairman of People in Business, and Tim Ambler, Senior Fellow of London Business School, in the Journal of Brand Management in December 1996. The concept has represented the voice of the employer company as it wished to be defined.
We consider your talent brand to be the honest story of life as an employee inside your organization, as told by the employees in parallel with the company. Talent Brand Alliance was created for the talent attraction professionals who tell this story every day.
Our Mission:
At Talent Brand Alliance, we believe in the power of community, shared experiences, and mentorship to drive the talent brand profession forward. By coming together, we can create a collective impact that positively shapes the way talent branding is perceived and executed within businesses.
Our Vision:
Our vision is to be the leading practitioner-led forum for the exchange of ideas, experiences, opportunities, and knowledge sharing around the evolving tactics and strategies of employer branding and recruitment marketing. Through our online community, events, and board committees, we hope to uplift the talent brand profession and set the standards for our industry.
To educate and advocate to the recruiting industry and the greater business world on the impact of talent branding on hiring and business goals.
To help define standards and set expectations of the broader talent branding profession.
Empower networking with each other in this growing community of online and in-person talent branding professionals.
Continue cultivating a group of practitioners doing the work and providing value to the talent brand community.
Provide a safe place to discuss lessons learned, create and share ideas, and ask and answer questions about the constantly shifting technology and vendor landscape.
Our Shared Values:
Be Humble: There are no experts. We seek to understand first in our interactions.
Transparency: Utilize open source materials, but give credit where credit is due.
Fail Forward: Embrace experimentation, failure, and change without fear of judgment.
Respect: Treat fellow community members how we want to be treated.
Practitioner-First: Relevance, context, and unbiased feedback come from a strong core community with members who do the work.
Confidentiality: Uphold the confidentiality of individuals, their employers, and the content members share.
Who can join?
Talent Brand Alliance is a community for talent attraction leaders owning the employer branding, recruitment marketing, or talent attraction programs telling their company or client's employee experience story, including but not limited to:
In-House Talent Acquisition Leadership | Recruitment Marketers | Recruitment Media Managers | Employer Brand Leaders | Community Managers | Employer Brand Consultants | Employee Experience Managers | Internal Communications | HR Managers | Recruiting Program Managers
Right now, our primary target for membership is practitioners tasked with telling the employment experience story and leading an in-house program. For more info check out our Community Guidelines.