TALENT BRAND ALLIANCE COMMUNITY BLOG
The Official 2023 Talent Brand Award Winners
We find ourselves in the midst of Q4 2023, and during the #TBSummit, the Talent Brand Alliance took a moment to honor the dedication of recruitment marketing and employer branding professionals. In our roles, we consistently prioritize candidates and employees, acknowledging their achievements and supporting them. This event allowed us to shift our focus inward, recognizing the exceptional work that occurs daily within our community.
Talent Brand Tips for 2023
In 2023, companies are continuing to invest in their talent brand to attract, retain, and engage top talent. I want to explore tips for improving your Talent Brand journey through effective communication, a strong content strategy, and opportunities for career growth.
TBA and RecFest Partner Up!
When two of the industry’s greatest organisations collaborate, greatness is sure to follow. Click the link to learn about how the partnership between The Recruitment Events Co. and Talent Brand Alliance will help bring people in our space together like never before.
Announcing Our Newest TBA Board Members
The Talent Brand Alliance is pleased to announce the newest additions to our Board of Directors. Learn more about them and how to connect.
TBA Membership Announcement: An open letter from our Co-founders
Dear Talent Brand Alliance Community Members,
Like you, we have been through a lot over the last few years. We have some news for you that will impact your experience and your membership in TBA.
The Talent Brand Alliance Board is Hiring
We’re grateful to have had the leadership of the entire board through the pandemic and all of it’s twists, turns, and pivots that were necessary. We especially want to call out the contributions of those whose two year board terms are ending this October.
As part of our continued growth and change, we are excited to announce that applications for these four board seats are currently being accepted. We are a global community and highly encourage applications from practitioners outside the US.
Three Findings from the 2022 Talent Brand Practitioner Survey
Many companies now understand the critical nature and value of talent branding work and have begun to make it a priority. However, as we connect the dots within our organizations, this means that also means more work, more stakeholders, and more priorities. With the increased activity in our field, we want to embrace information sharing to make and reduce the uncertainty that exists for practitioners.
One way the TBA has been doing that is through the annual Talent Brand Practitioner Survey. This year marks our third survey of the community, and we wanted to give you a sneak peak into a few of the many interesting insights from this year’s survey.
The Official 2022 Talent Brand Award Winners
We are somehow already in Q3 2022, and we at the Talent Brand Alliance took some critical time last week to celebrate the hard work of recruitment marketing and employer branding among our fellow practitioners. We all hold roles in which we constantly focus on candidates and employees, recognizing their accomplishments and championing them. It was a day to turn the spotlight inwards and acknowledge the incredible work being done every day. And the winners are…
Top Four Reasons to Attend #TBSummit in Chicago
In March, our fourth in-person #TBSummit workshop in Austin brought us all together safely again after two years of virtual events. Why was this important? What was the ROI from being in person? Here are a few takeaways from attendees in their own words:
Two Different Perspectives on EB to Help You Build Your Strategy
We sat down with two employer brand professionals for interviews to learn more about their daily projects, scope of their roles, and projects they’re proud of.
#EBJobs - What's your next step?
Are you looking for your first step into the employer brand or recruitment marketing world? Or perhaps it’s time for your next adventure. We’ve got all the latest roles, in one place.
Why the TBA Survey Matters
Help our community evolve by participating in our talent brand practitioner survey.
Employer Brand and Recruitment Marketing as a profession has evolved since we first surveyed Talent Brand Alliance members in 2019. We‘ve launched a brand new survey to our members but this year, we are also including non-members in our field.
People Trust People, Not Brands
DID COVID EXPOSE THE EMPLOYEE ADVOCACY GAP IN YOUR EMPLOYER BRAND STRATEGY?
When COVID forced in-office workplaces to go remote, their respective cultures were immediately impacted. In the drop of a hat, companies needed to adapt to the new digital environments, and employer brand leaders had to shift their employee advocacy plans to align with the changes.
The Meaning of Mentorship Series - Alex Her
How do you find a mentor, or even realize that you need one? What do you bring to your mentor, vs your boss? How do you work with a mentee effectively, so that you both benefit from the relationship? How do you know that relationship is working? In this series, we explore the rich and dynamic relationship between mentors and mentees through the stories of our TBA community members, so that you have real-world examples and takeaways as you embark on, or further develop, your own mentorship journey. Today, we kick things off with our Marketing Committee head, Alex Her (he/him)!
Member Call Recap: Recruitment Marketing
When it comes to employer branding and recruitment marketing, you may hear people use these terms interchangeably. Recruitment marketing—aka RM—is the process of promoting your employer brand (EB) with the use of marketing methodologies throughout the recruitment life cycle to attract, engage, and nurture relationships with qualified talent. (builtin)
Creating Equitable Content: #TBSummit Take-aways
In the past year, the topic of Diversity and Inclusion (D&I) has moved to the forefront of employer brand and recruitment marketing strategies. At last month’s #TBSummit, Lisa Smith-Strother shared her approach to Creating Equitable Content.
As the VP and Global Head of Employer Marketing for RELX, Lisa is at the helm of Diversity TA Branding. She provided insights from RELX’s content strategy this past year, where diversity content and engagement are on the rise: Not only has her company increased the frequency of diversity content, but they have seen a 30% increase in engagement and employee sharing up 17%.
Halt! Your Employer Branding Initiatives Depend on Effective Stakeholder Management
Let's define a stakeholder. A stakeholder is an individual, group, or organization who is impacted by the outcome of a project. They typically have skin in the game. These are people you want on your side; you may even say as friends. Please get to know them!
If you don't know where you're going, any road will take you there, but this is not the route to go when it comes to launching employer brand initiatives.
As you're working on refining and defining your strategy, identify key stakeholders. If you don't, they could feel excluded, ignored, or even worse, not support your efforts.
Differentiating Your In-Person Brand
When it comes to our lives at work, attitudes have changed dramatically over the last year. And the way companies attract and retain talent may never be the same. There are so many questions around returning to work, in particular for employees who have been able to work from home for the last year and a half. What questions should employers be answering and how does this impact employer brand communication?
The Solo Talent Branders Series: Ernst Schipper - Vol. 1
Shout out to all solo-branders! Ever since I started freelancing, I’ve often been the first employer brand practitioner in a company. Having a solo brander often means an organization has taken a step toward a mature recruitment approach, but many struggle with that step.