TALENT BRAND ALLIANCE COMMUNITY BLOG
People Trust People, Not Brands
DID COVID EXPOSE THE EMPLOYEE ADVOCACY GAP IN YOUR EMPLOYER BRAND STRATEGY?
When COVID forced in-office workplaces to go remote, their respective cultures were immediately impacted. In the drop of a hat, companies needed to adapt to the new digital environments, and employer brand leaders had to shift their employee advocacy plans to align with the changes.
Halt! Your Employer Branding Initiatives Depend on Effective Stakeholder Management
Let's define a stakeholder. A stakeholder is an individual, group, or organization who is impacted by the outcome of a project. They typically have skin in the game. These are people you want on your side; you may even say as friends. Please get to know them!
If you don't know where you're going, any road will take you there, but this is not the route to go when it comes to launching employer brand initiatives.
As you're working on refining and defining your strategy, identify key stakeholders. If you don't, they could feel excluded, ignored, or even worse, not support your efforts.
Member Call Recap: Glassdoor & Creating a strategy that works
Glassdoor. The review site that we have a love/hate relationship with. It’s one of the main platforms out there that provides a perception of organisations that we can’t control. So how do we manage it effectively? From creating the right strategy for your organisation, to getting effective leadersp buy in and writing reviews that really listen, our recent TBA member call went through how we can properly manage the platform.
Member Call Recap: Diversity, Equity & Inclusion in Employer Brand
Diversity. Equity. Inclusion. For a time, these words have simply identified metrics to follow. The depth of their meaning reflects the fullness of our humanity, and priority conversations in C-suites are breathing life into their companies by making these organization-wide priorities. As the tide changes from DE&I simply as talent acquisition buzz words to substantive initiatives, what does that mean for our brands?
We discussed exactly this on a recent TBA member call. Here are some points to ponder as you guide conversations, activities, and practices that shape your organization.