Let's define a stakeholder. A stakeholder is an individual, group, or organization who is impacted by the outcome of a project. They typically have skin in the game. These are people you want on your side; you may even say as friends. Please get to know them!

If you don't know where you're going, any road will take you there, but this is not the route to go when it comes to launching employer brand initiatives.

As you're working on refining and defining your strategy, identify key stakeholders. If you don't, they could feel excluded, ignored, or even worse, not support your efforts.