TALENT BRAND ALLIANCE COMMUNITY BLOG
Halt! Your Employer Branding Initiatives Depend on Effective Stakeholder Management
Let's define a stakeholder. A stakeholder is an individual, group, or organization who is impacted by the outcome of a project. They typically have skin in the game. These are people you want on your side; you may even say as friends. Please get to know them!
If you don't know where you're going, any road will take you there, but this is not the route to go when it comes to launching employer brand initiatives.
As you're working on refining and defining your strategy, identify key stakeholders. If you don't, they could feel excluded, ignored, or even worse, not support your efforts.
Our New Marketing Committee for 2021
You know how a duck looks graceful on top, but under the water you know they are paddling their legs to stay afloat? That in a lot of ways describes our amazing Talent Brand Alliance Marketing team.
Before and after any virtual conference, learning session, or many of the great things that TBA does, there is a group of incredibly talented and passionate employer brand folks in the background making it successful. That is our marketing team .
Going Agile with Your Employer Brand
Many employer branding practitioners will agree that when you are setting up employer branding in your organisation, you won’t have a lot of budget to start with. And if you have to build this brand across borders, your budget dilutes even more. This post is showcasing a way of setting up the strategy and creating your employer brand momentum.