TALENT BRAND ALLIANCE COMMUNITY BLOG
Member Call Recap: Recruitment Marketing
When it comes to employer branding and recruitment marketing, you may hear people use these terms interchangeably. Recruitment marketing—aka RM—is the process of promoting your employer brand (EB) with the use of marketing methodologies throughout the recruitment life cycle to attract, engage, and nurture relationships with qualified talent. (builtin)
Reconsidering the Candidate Experience Amid COVID-19
As talent brand professionals, we all know how to do one thing very well: pivot. We pivot to hiring needs, to the market’s changes, to our leadership’s evolution as well as the way our business accommodates the industry’s demands. From our experience and observation, talent brand teams are at the frontline of change.