TALENT BRAND ALLIANCE COMMUNITY BLOG
Three Findings from the 2022 Talent Brand Practitioner Survey
Many companies now understand the critical nature and value of talent branding work and have begun to make it a priority. However, as we connect the dots within our organizations, this means that also means more work, more stakeholders, and more priorities. With the increased activity in our field, we want to embrace information sharing to make and reduce the uncertainty that exists for practitioners.
One way the TBA has been doing that is through the annual Talent Brand Practitioner Survey. This year marks our third survey of the community, and we wanted to give you a sneak peak into a few of the many interesting insights from this year’s survey.
Recognize a Talent Brander Today, Global TA Day!
Today marks the third annual #GlobalTADay — the one day each year dedicated to celebrating all things (and people) Talent Acquisition. As a Talent Brander, you help your Talent Acquisition counterparts attract, engage, hire, and retain the talent that keeps your business running — and you're worth celebrating!
#TBSummit—This Time it Was Virtual
“But will it be personal?” That’s the question that was on my mind when I heard this year’s Talent Brand Summit was going virtual. Read how the #TBSummit created community, connection, and a space for learning while competing for my attention with my dog, spouse, and the UPS delivery driver.
Candidate Experience + Your Employer Brand – A Perfect Match
Like peas & carrots, chips & salsa, Batman & Robin, college football & tailgating – they belong together. When thinking about talent attraction only, a candidate’s experience begins with the job search and concludes once the employee is onboarded. But it’s what’s in between those two bookends that counts. Read more from TBA Member, Byron Jackson.
Driving Creativity on a Budget
As a talent branding professional, there have been many times where I can relate to having to rise to the challenge of providing creativity on a restricted budget... Read more from TBA member, Javianna J. Nelson, on her #TBSummit experience and how the Creativity on a Budget roundtable, led by Camille Richardson, Head of Global Employment Brand Creative Team at Facebook, inspired her to get the best bang for her limited buck.
Multiple EVP Personalities — Let’s Make It an Impactful Reality
Creating a company’s Employer Value Proposition (EVP) is no easy task. Ask any talent brander, and they’ll tell you all about their struggles and victories along the way. Nevertheless, developing, communicating, and embedding the EVP within a company is crucial for any organization that wants to attract the right talent. That’s because the EVP is the baseline for any employer brand, and it exists whether it’s spelled out or not. Read more from TBA Member Gabriela Torres.
Empower your recruiters with content marketing
Picture this. You found the perfect candidate for your open job. They check all the boxes for you, and you’re already picturing the significant impact they will have. The recruiter has contacted this candidate, and you’re hoping to interview them ASAP. But then you get an email that they are not even interested in applying for the role. What happened? Read more from TBA Member, Allison Kruse.
Reconsidering the Candidate Experience Amid COVID-19
As talent brand professionals, we all know how to do one thing very well: pivot. We pivot to hiring needs, to the market’s changes, to our leadership’s evolution as well as the way our business accommodates the industry’s demands. From our experience and observation, talent brand teams are at the frontline of change.
Employer Branding From the Lens of a Nascent EB Consultant
Through her role as an employer brand consultant in India , Shivani Pande has learned a few important factors that have have helped her be successful as a consultant.
Consumer Brand is lifestyle, Employer Brand is life itself
Marian Jarzak reflects on his first Talent Brand Summit and shares his three core learnings from the event.
Talent Brand Alliance Board: Warming up in Texas
Exciting things are on the horizon for the Talent Brand Alliance! Our board members came together recently to dream about the future, discuss growth strategies, and to share ideas on how to be an even better resource for the talent branding community. Here’s a sneak peak into what’s in store!
Finding My Way: Thoughts About Professional Growth and Talent Branding
For Melanie Abril, joining the Talent Brand Alliance provided more than just a supportive and helpful professional community. It opened the door to a new career.
The Talent Brand Alliance NYC Metro Area Chapter has arrived
The NYC metro area is a key location for our members that work for top companies continuing to create space for Talent Brand professionals, so it was only right that we started our second local chapter in this market.
Starting the Journey: One Member’s Path to the Talent Brand Alliance Community
Like many, Allan Lueng “fell into” employer branding and recruitment marketing. Today he’s part of the growing Talent Brand Alliance community thanks to a casual Friday text and two lasting experiences at #TBSummit.
Thanks for your message - OOO - Talent Brand Summit Spring 2019
Not sure how to sum up Talent Brand Summit (#TBSummit) in your OOO response? Try our handy template on for size. We think you’re going to like how it fits.
2019 Conferences to Make You a Recruitment Marketing Pro
Whether you are a seasoned Recruitment Marketing pro, or a Recruiter looking to get your head around Twitter for business, be sure to check out one, or all, of these conferences in 2019!
Talent Brand Podcast Ep. 12: Q&A w/Jamia Belton, Program Manager, Recruitment Marketing At Spectrum
In this episode, we chat with Jamia Belton, Program Manager, Recruitment Marketing at Spectrum and Talent Brand Summit Facilitator leading our session on Tools and Technology.
Smarter Employer Branding Goes Beyond Recognition
If I asked you to close your eyes and tell me what brand of soap you use, could you? Or could you kinda/sorta remember what the bottle looks like? What about the brand of milk? What brand is your favorite pen? Do you remember the brand of TV you own?
Welcome Talent Brand Alliance Board Members
We are excited and proud to announce the first board for the Talent Brand Alliance (TBA).