TALENT BRAND ALLIANCE COMMUNITY BLOG
TBA Member Call Recap: LinkedIn or Out?
As Talent Branders, when we’re given the keys to run our strategy, our first reaction is to look at the traditional networks in terms of creating content. By doing that, you naturally look at Facebook, Instagram, and Twitter. More times than none, our marketing peers don’t feel that employer brand has a place on LinkedIn, so we in turn discount the platform to some extent. LinkedIn is simply considered to be a place to share your jobs (paid and organically).
But what if we took a different approach to LinkedIn?
The Value of Storytelling for Talent Brand: Jill Shabelman, Stories Incorporated
In this episode of the Talent Brand Podcast, we chat with Jill Shabelman of Stories Incorporated. She made the shift from in-house talent brander, to content strategy consultant just over a year ago, and joined us at the virtual #TBSummit.