The Value of Storytelling for Talent Brand: Jill Shabelman, Stories Incorporated

In this episode of the Talent Brand Podcast, we chat with an in-house talent brander turned content strategy consultant, Jill Shabelman of Stories Incorporated. We jump into content production during COVID-19, and who inspires Jill in the talent brand space. Jill also shares her expertise on why video equipment is paramount to producing the best looking employer brand content.

In this episode of the Talent Brand Podcast, we chat with Jill Shabelman of Stories Incorporated. She made the shift from in-house talent brander, to content strategy consultant just over a year ago, and joined us at the virtual #TBSummit. We dig into content production during a pandemic, who inspires Jill in the talent brand space, and what video equipment is critical for producing the best looking employer brand content. Jill on Linkedin: https://www.linkedin.com/in/jill-shabelman/

“Uncover the story, but more importantly for employees, is to honor their personal story and what it means to them.”

— Jill Shabelman

Key Takeaways

- Talent Brand is filled with professionals who have come from various departments

- Employer Brand = Employee Engagement

- Employees love to be included and love the recognition

- Featuring your employees in your Employer Brand content may be the biggest recognition that they ever receive

- There’s more than meets the eye when it comes to Stories Incorporated

- The pandemic provides a primetime for your employer brand, as your employees want to talk and share

- Equipment is key (microphone, camera, and lighting) for employee generated content

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We believe that employer branding and talent attraction professionals have a passion for creating a sense of community for employees at their respective companies. We take this passion and apply it to the growing ecosystem of talent branding professionals to empower learning, sharing, and networking within recruiting. Join us!