TALENT BRAND ALLIANCE COMMUNITY BLOG

People Trust People, Not Brands
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People Trust People, Not Brands

DID COVID EXPOSE THE EMPLOYEE ADVOCACY GAP IN YOUR EMPLOYER BRAND STRATEGY?

When COVID forced in-office workplaces to go remote, their respective cultures were immediately impacted. In the drop of a hat, companies needed to adapt to the new digital environments, and employer brand leaders had to shift their employee advocacy plans to align with the changes.

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Creating Equitable Content: #TBSummit Take-aways
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Creating Equitable Content: #TBSummit Take-aways

In the past year, the topic of Diversity and Inclusion (D&I) has moved to the forefront of employer brand and recruitment marketing strategies. At last month’s #TBSummit, Lisa Smith-Strother shared her approach to Creating Equitable Content.

As the VP and Global Head of Employer Marketing for RELX, Lisa is at the helm of Diversity TA Branding. She provided insights from RELX’s content strategy this past year, where diversity content and engagement are on the rise: Not only has her company increased the frequency of diversity content, but they have seen a 30% increase in engagement and employee sharing up 17%.

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Employer Brand and Recruiting Hourly Employees
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Employer Brand and Recruiting Hourly Employees

In the current job market, competition for hourly talent spans across industries. Regardless of whether a job is in healthcare, logistics, or customer service, hiring managers find themselves competing for the same talent. When it comes to communicating well to potential candidates and then retaining great hourly talent once they join the team, talent branding plays a pivotal role.

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Our New Marketing Committee for 2021
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Our New Marketing Committee for 2021

You know how a duck looks graceful on top, but under the water you know they are paddling their legs to stay afloat? That in a lot of ways describes our amazing Talent Brand Alliance Marketing team.

Before and after any virtual conference, learning session, or many of the great things that TBA does, there is a group of incredibly talented and passionate employer brand folks in the background making it successful. That is our marketing team .

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Join us at the 2021 #TBSummit - In More Ways Than One
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Join us at the 2021 #TBSummit - In More Ways Than One

We all likely want to hit the fast forward button to get to a better place, so that’s our focus for the 2021 Talent Brand Summit events. We’re focusing on the future of work, the future of talent branding, and the future of our professional community.

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TBA Awards —2020 Talent Brand Alliance Awards Winners
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TBA Awards —2020 Talent Brand Alliance Awards Winners

Winner winner chicken dinner! There is no talent brand without the talent and our professional group radiates talent! Join us in congratulating the 2020 winners and read here how they are moving the needle within our industry.

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My Dream List for Success in Employer Branding
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My Dream List for Success in Employer Branding

A career in employer branding and recruitment marketing has its unique challenges. Whether it’s getting budget or buy-in, explaining what you do, getting stakeholders on board or just having a career path, it can be difficult. So I decided to put together a dream list of sorts, of the things I (and let’s face it, we) really wished we had. We might have one or two of them, and the lucky few might even have all of them. For the majority of us, especially as solo talent branders, this really is our wish list!

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