Navigating a Pandemic: Resources for Talent Teams Working Through COVID-19
Crisis shakes our foundations. For many people, basic physiological and safety needs are in the balance right now as companies furlough and lay off employees to stay afloat during the coronavirus pandemic.
It has been said that “Character is what a man is in the dark,” and similarly the idea that what comes out when life squeezes you is what is truly inside. How our companies serve struggling clients, customers, and the broader community amid our own company challenges will say more about our values than anything we say about ourselves. This is a defining moment for employer brands.
As you work with leadership to provide immediate support, it’s important to also keep an eye toward a future day when our economy stabilizes and hiring ramps back up. What happens now crystalizes
your culture.
To help you address immediate issues as well as plan for the future, we asked our community for helpful resources and found a few ourselves. If
you have additional ones to share, please
comment below.
Resources for EB/ RM
Podcast, Webinar, & Community Calls
Talent Board (4/7/2020): How Recruiters Can Help When Companies Aren’t Hiring
TBA Member Calls: COVID-19 Series – To join the calls, we invite you to join the TBA Facebook Group. It’s a community of over 1,000 employer brand and recruitment marketing leaders. No sales, just insights and sharing among global peers. Click here to request to join.
Pivoting Your Content Strategy during COVID-19 – featuring Audra Knight and Zakiya Nashid (4/10/2020 @ 12pm EST)
Candidate Care + Experience – featuring Lindsey Sanford and Bryan Chaney (4/17/2020 @ 12pm EST)
Transferrable Skills and Career Paths for EB/RM – featuring Holland Dombeck McCue and Kristen Sweet (4/24/2020 @ 12pm EST)
Leadership Conversations on Long Term Employer Brand Strategy – Bryan Chaney (5/01/2020 @ 12pm EST)
Community Job Search and Current EB/RM Opportunities – the board and entire community (5/8/2020 @ 12pm EST)
Tools and Helpful guides
Recruitics: Recruitment Marketing Resources to Help You with the COVID-19 Outbreak
Calendly: Integrate Calendly with Zoom + GoToMeeting free through June 30, 2020
Qualtrics: Are Your People Okay? FREE Remote Work Pulse Survey
How to Onboard New Employees When You’re all Working from Home
Help for Candidates
Remote Interviewing Guide: To locate a document that you can customize and share with candidates regarding remote interviewing, visit/join the Talent Brand Alliance Facebook group and see the March 17 post by Bryan Chaney.
Examples From TBA Community Members’ Companies
Give Together Now — Direct cash assistance for families struggling amid the COVID-19 crisis
#Learn Everywhere — Educational resources for all ages of students (including art, tech, health)
Life Time — News story: 90% Of Employees Will Be Furloughed
Lyft — “Supporting Our Community” post (3/20) detailing initial efforts to help during the crisis
MetLife —Landing page press release: MetLife Foundation to Donate $1 million to food banks across the U.S.
SC Johnson — Landing page press release: SC Johnson Furthers Efforts to Help Fight the Spread and Impact of COVID-19 with $5 Million Donation
Unilever - United States — Landing page press release: United for America’ Initiative Helps Protect Lives and Livelihoods From the COVID-19 Pandemic
Unilever - global — Landing page press release: Unilever contributes more than €100m to continue helping people affected around the world
About our TBA Member: Jackie Fogas is a story spotter who is passionate about finding and telling meaningful stories. Her career path started at a national lifestyle magazine, meandered through a long season with nonprofits, and led her to the field of recruiting and talent branding. Impact stories—ones that inspire people to take action (whether give money to an organization or apply for a job) are her favorite. Connect with her on LinkedIn.