TALENT BRAND ALLIANCE COMMUNITY BLOG

Multiple EVP Personalities — Let’s Make It an Impactful Reality
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Multiple EVP Personalities — Let’s Make It an Impactful Reality

Creating a company’s Employer Value Proposition (EVP) is no easy task. Ask any talent brander, and they’ll tell you all about their struggles and victories along the way. Nevertheless, developing, communicating, and embedding the EVP within a company is crucial for any organization that wants to attract the right talent. That’s because the EVP is the baseline for any employer brand, and it exists whether it’s spelled out or not. Read more from TBA Member Gabriela Torres.

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Talent Brand Case: How the Team at SAS Turned #TBSummit Inspiration into Employer Brand Activation
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Talent Brand Case: How the Team at SAS Turned #TBSummit Inspiration into Employer Brand Activation

Company values – check. Employee value proposition – got it. Corporate brand refresh – complete.

“Now, what if we could bring all of these elements together in a strategy to showcase our culture and tell the story of who we are? Wouldn’t that be something.”

That’s the question the Employer Brand and People Communications team at SAS asked when they embarked on pulling together their first, formal employer branding strategy.

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