TALENT BRAND ALLIANCE COMMUNITY BLOG

People Trust People, Not Brands
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People Trust People, Not Brands

DID COVID EXPOSE THE EMPLOYEE ADVOCACY GAP IN YOUR EMPLOYER BRAND STRATEGY?

When COVID forced in-office workplaces to go remote, their respective cultures were immediately impacted. In the drop of a hat, companies needed to adapt to the new digital environments, and employer brand leaders had to shift their employee advocacy plans to align with the changes.

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TBA Member Call Recap: LinkedIn or Out?
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TBA Member Call Recap: LinkedIn or Out?

As Talent Branders, when we’re given the keys to run our strategy, our first reaction is to look at the traditional networks in terms of creating content. By doing that, you naturally look at Facebook, Instagram, and Twitter. More times than none, our marketing peers don’t feel that employer brand has a place on LinkedIn, so we in turn discount the platform to some extent. LinkedIn is simply considered to be a place to share your jobs (paid and organically).

But what if we took a different approach to LinkedIn?

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Join us at the 2021 #TBSummit - In More Ways Than One
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Join us at the 2021 #TBSummit - In More Ways Than One

We all likely want to hit the fast forward button to get to a better place, so that’s our focus for the 2021 Talent Brand Summit events. We’re focusing on the future of work, the future of talent branding, and the future of our professional community.

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Empower your recruiters with content marketing
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Empower your recruiters with content marketing

Picture this. You found the perfect candidate for your open job. They check all the boxes for you, and you’re already picturing the significant impact they will have. The recruiter has contacted this candidate, and you’re hoping to interview them ASAP. But then you get an email that they are not even interested in applying for the role. What happened? Read more from TBA Member, Allison Kruse.

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9 Ways to Get Real Employer Brand Content From Your Employees
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9 Ways to Get Real Employer Brand Content From Your Employees

Content: It's the fuel that powers your talent branding and attraction engine.

How do you get it? How do you capture it? How is it packaged and shared externally? But most importantly, how do you incentivize employees to create and share the good stuff? You know, the real stories that you just can't make up. That's what your audience of potential hires wants to hear.

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