Why the TBA Survey Matters

 Help our community evolve by participating in our talent brand practitioner survey.

Employer Brand and Recruitment Marketing as a profession has evolved since we first surveyed Talent Brand Alliance members in 2019. We‘ve launched a brand new survey to our members but this year, we are also including non-members in our field. 

Our survey only takes a few minutes to complete.  We want to know what is most important to those in our profession. Besides salaries, we’re asking what teams look like, how long has someone been in the industry. What do they want to learn, and how should TBA focus our efforts to serve you better? 

Knowledge Sharing is the Key to Success 

Most full-time recruitment marketers are self-taught, which hasn't changed, especially with the pandemic's challenges. 

As talent branding as a profession matures, how can we share our knowledge to move us all forward? Our goal at TBA is to guide talent brand professionals through community, shared experiences, and mentorship so our members can have a more significant impact on their organizations. 

We know that the more we help each other, the more we can advance ourselves and the profession.   

Complexity and uncertainty are the status quo.

Talent branding is becoming a more critical priority post-pandemic. However, that also means more work as we connect the dots within organizations — more stakeholders and more priorities. 

We want to move away from the uncertainty and embrace information sharing. If you participate in our survey, you get you will get access to the raw data to help you negotiate a better salary, budget, or set your annual goals. Join as a basic member now at the discounted rate of $99/year (goes to $120 year starting April 1, 2023) to join our member call to talk through the full analysis in March.

This survey is not anonymous, but TBA is a safe space to share, and we will make sure all respondent information is kept confidential. If you have any questions, reach out to info@talentbrand.org.