TALENT BRAND ALLIANCE COMMUNITY BLOG
Three Findings from the 2022 Talent Brand Practitioner Survey
Many companies now understand the critical nature and value of talent branding work and have begun to make it a priority. However, as we connect the dots within our organizations, this means that also means more work, more stakeholders, and more priorities. With the increased activity in our field, we want to embrace information sharing to make and reduce the uncertainty that exists for practitioners.
One way the TBA has been doing that is through the annual Talent Brand Practitioner Survey. This year marks our third survey of the community, and we wanted to give you a sneak peak into a few of the many interesting insights from this year’s survey.
Why the TBA Survey Matters
Help our community evolve by participating in our talent brand practitioner survey.
Employer Brand and Recruitment Marketing as a profession has evolved since we first surveyed Talent Brand Alliance members in 2019. We‘ve launched a brand new survey to our members but this year, we are also including non-members in our field.
People Trust People, Not Brands
DID COVID EXPOSE THE EMPLOYEE ADVOCACY GAP IN YOUR EMPLOYER BRAND STRATEGY?
When COVID forced in-office workplaces to go remote, their respective cultures were immediately impacted. In the drop of a hat, companies needed to adapt to the new digital environments, and employer brand leaders had to shift their employee advocacy plans to align with the changes.
Creating Equitable Content: #TBSummit Take-aways
In the past year, the topic of Diversity and Inclusion (D&I) has moved to the forefront of employer brand and recruitment marketing strategies. At last month’s #TBSummit, Lisa Smith-Strother shared her approach to Creating Equitable Content.
As the VP and Global Head of Employer Marketing for RELX, Lisa is at the helm of Diversity TA Branding. She provided insights from RELX’s content strategy this past year, where diversity content and engagement are on the rise: Not only has her company increased the frequency of diversity content, but they have seen a 30% increase in engagement and employee sharing up 17%.
Differentiating Your In-Person Brand
When it comes to our lives at work, attitudes have changed dramatically over the last year. And the way companies attract and retain talent may never be the same. There are so many questions around returning to work, in particular for employees who have been able to work from home for the last year and a half. What questions should employers be answering and how does this impact employer brand communication?
The Solo Talent Branders Series: Ernst Schipper - Vol. 1
Shout out to all solo-branders! Ever since I started freelancing, I’ve often been the first employer brand practitioner in a company. Having a solo brander often means an organization has taken a step toward a mature recruitment approach, but many struggle with that step.
Employer Brand Roadmaps
Search “roadmap employer brand on Google,” and you’ll be met with over 2.5 million results in just over half a second. With so many directives and options, Crystal Miller Ray and Rachel [last name] led a member call to distill some advice on getting started using this tactic to lay out your EB and RM plans.
Member Call Recap: Glassdoor & Creating a strategy that works
Glassdoor. The review site that we have a love/hate relationship with. It’s one of the main platforms out there that provides a perception of organisations that we can’t control. So how do we manage it effectively? From creating the right strategy for your organisation, to getting effective leadersp buy in and writing reviews that really listen, our recent TBA member call went through how we can properly manage the platform.
Employer Brand and Recruiting Hourly Employees
In the current job market, competition for hourly talent spans across industries. Regardless of whether a job is in healthcare, logistics, or customer service, hiring managers find themselves competing for the same talent. When it comes to communicating well to potential candidates and then retaining great hourly talent once they join the team, talent branding plays a pivotal role.
Our New Marketing Committee for 2021
You know how a duck looks graceful on top, but under the water you know they are paddling their legs to stay afloat? That in a lot of ways describes our amazing Talent Brand Alliance Marketing team.
Before and after any virtual conference, learning session, or many of the great things that TBA does, there is a group of incredibly talented and passionate employer brand folks in the background making it successful. That is our marketing team .
The Path Less Traveled: New Leadership for the TBA Community
The Talent Brand Alliance is pleased to announce that Rita VanderWaal has joined us as Community Operations Leader!
Rita will be supporting the TBA board members and initiatives, including facilitating member connections and value as the alliance launches formal membership levels, the production of new Summit events, and the migration of all member activity into the new community platform. Our favorite part of the news? She’s been a talent brand practitioner and active community member for years, and understands the complexities and challenges of our growing profession.
Member Call Recap: Diversity, Equity & Inclusion in Employer Brand
Diversity. Equity. Inclusion. For a time, these words have simply identified metrics to follow. The depth of their meaning reflects the fullness of our humanity, and priority conversations in C-suites are breathing life into their companies by making these organization-wide priorities. As the tide changes from DE&I simply as talent acquisition buzz words to substantive initiatives, what does that mean for our brands?
We discussed exactly this on a recent TBA member call. Here are some points to ponder as you guide conversations, activities, and practices that shape your organization.
TBA Member Call Recap: LinkedIn or Out?
As Talent Branders, when we’re given the keys to run our strategy, our first reaction is to look at the traditional networks in terms of creating content. By doing that, you naturally look at Facebook, Instagram, and Twitter. More times than none, our marketing peers don’t feel that employer brand has a place on LinkedIn, so we in turn discount the platform to some extent. LinkedIn is simply considered to be a place to share your jobs (paid and organically).
But what if we took a different approach to LinkedIn?
Join us at the 2021 #TBSummit - In More Ways Than One
We all likely want to hit the fast forward button to get to a better place, so that’s our focus for the 2021 Talent Brand Summit events. We’re focusing on the future of work, the future of talent branding, and the future of our professional community.
TBA Awards —2020 Talent Brand Alliance Awards Winners
Winner winner chicken dinner! There is no talent brand without the talent and our professional group radiates talent! Join us in congratulating the 2020 winners and read here how they are moving the needle within our industry.
My Dream List for Success in Employer Branding
A career in employer branding and recruitment marketing has its unique challenges. Whether it’s getting budget or buy-in, explaining what you do, getting stakeholders on board or just having a career path, it can be difficult. So I decided to put together a dream list of sorts, of the things I (and let’s face it, we) really wished we had. We might have one or two of them, and the lucky few might even have all of them. For the majority of us, especially as solo talent branders, this really is our wish list!
The Value of Storytelling for Talent Brand: Jill Shabelman, Stories Incorporated
In this episode of the Talent Brand Podcast, we chat with Jill Shabelman of Stories Incorporated. She made the shift from in-house talent brander, to content strategy consultant just over a year ago, and joined us at the virtual #TBSummit.
Candidate Experience + Your Employer Brand – A Perfect Match
Like peas & carrots, chips & salsa, Batman & Robin, college football & tailgating – they belong together. When thinking about talent attraction only, a candidate’s experience begins with the job search and concludes once the employee is onboarded. But it’s what’s in between those two bookends that counts. Read more from TBA Member, Byron Jackson.
Career Connections and Opportunities
The last eight weeks have been nothing short of an emotional and economical roller coaster ride. While countries were closing their borders, companies were also laying off millions of the global workforce. Unlike most layoffs that we've seen in the past, the layoffs during the pandemic did not discriminate against any industry or field. Read more from TBA Member, Alex Her.
Talent Brand Podcast Ep. 15: Carrie Corbin, Global Head of Employer Brand at Dell
In this episode, we chat with Carrie Corbin, Global Head of Employer Brand at Dell and Talent Brand Summit Facilitator leading our session on Measuring Talent Brand ROI. Listen now and subscribe!