TALENT BRAND ALLIANCE COMMUNITY BLOG
The Value of Storytelling for Talent Brand: Jill Shabelman, Stories Incorporated
In this episode of the Talent Brand Podcast, we chat with Jill Shabelman of Stories Incorporated. She made the shift from in-house talent brander, to content strategy consultant just over a year ago, and joined us at the virtual #TBSummit.
Driving Creativity on a Budget
As a talent branding professional, there have been many times where I can relate to having to rise to the challenge of providing creativity on a restricted budget... Read more from TBA member, Javianna J. Nelson, on her #TBSummit experience and how the Creativity on a Budget roundtable, led by Camille Richardson, Head of Global Employment Brand Creative Team at Facebook, inspired her to get the best bang for her limited buck.
Empower your recruiters with content marketing
Picture this. You found the perfect candidate for your open job. They check all the boxes for you, and you’re already picturing the significant impact they will have. The recruiter has contacted this candidate, and you’re hoping to interview them ASAP. But then you get an email that they are not even interested in applying for the role. What happened? Read more from TBA Member, Allison Kruse.
50 shades of beige. Employer Branding needs to get creative, here’s how.
What’s the best employer brand campaign or content you have ever seen? I was considering this question when I was invited to run a workshop on ‘Creating Content to Build Brand Love’ at the Talent Brand Summit in London a few weeks ago.
The Talent Brand Alliance NYC Metro Area Chapter has arrived
The NYC metro area is a key location for our members that work for top companies continuing to create space for Talent Brand professionals, so it was only right that we started our second local chapter in this market.
9 Ways to Get Real Employer Brand Content From Your Employees
Content: It's the fuel that powers your talent branding and attraction engine.
How do you get it? How do you capture it? How is it packaged and shared externally? But most importantly, how do you incentivize employees to create and share the good stuff? You know, the real stories that you just can't make up. That's what your audience of potential hires wants to hear.