TALENT BRAND ALLIANCE COMMUNITY BLOG

Talent Brand Case: How the Team at SAS Turned #TBSummit Inspiration into Employer Brand Activation
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Talent Brand Case: How the Team at SAS Turned #TBSummit Inspiration into Employer Brand Activation

Company values – check. Employee value proposition – got it. Corporate brand refresh – complete.

“Now, what if we could bring all of these elements together in a strategy to showcase our culture and tell the story of who we are? Wouldn’t that be something.”

That’s the question the Employer Brand and People Communications team at SAS asked when they embarked on pulling together their first, formal employer branding strategy.

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Unconventional Sabbatical: A Path to Renewal and Fresh Perspective
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Unconventional Sabbatical: A Path to Renewal and Fresh Perspective

Do you ever feel like you spend your work week jumping from meeting to meeting and juggling so many projects/putting out fires that you don’t have time to explore areas that pique your curiosity or that bring you joy? Taking a sabbatical from routine work may just be the fix you need.

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Smarter Employer Branding Goes Beyond Recognition
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Smarter Employer Branding Goes Beyond Recognition

If I asked you to close your eyes and tell me what brand of soap you use, could you? Or could you kinda/sorta remember what the bottle looks like? What about the brand of milk? What brand is your favorite pen? Do you remember the brand of TV you own?

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My “Candidate Journey” to an Employer Brand Career
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My “Candidate Journey” to an Employer Brand Career

This sounds a bit cheesy, but I had a passion for employer branding before I even knew that it was a “thing.” I had been a recruiter for about 4 years and while I was an “okay” recruiter, I didn’t really have the passion behind filling a role.

My passion was in the human piece, of giving them the best experience, but also making sure that the company was the right fit for them.

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First to the Summit: Planting a Flag for the Employer Brand Community at Talent Brand Summit 2018
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First to the Summit: Planting a Flag for the Employer Brand Community at Talent Brand Summit 2018

Earlier this month, a group of ~75 employer branding and recruitment marketing practitioners descended on Austin for the first ever Talent Brand Summit (TBS), put on by the team at Talent Brand Alliance. This conference, or should I say un-conference, was part education, part community building and a whole lot of fun – we came, we shared, and we left no margarita unturned!

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Meet Talent Brand Summit Attendees: Allison Dunsmore and Chelsea Saake at Banfield Pet Hospital
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Meet Talent Brand Summit Attendees: Allison Dunsmore and Chelsea Saake at Banfield Pet Hospital

Wondering who’s coming to Talent Brand Summit? Meet one of our attendees: Banfield Pet Hospital. Allison Dunsmore is the Senior Specialist of Employer Brand and Chelsea Saake is the Talent Acquisition Specialist at Banfield. Learn more about their employee brand work, story and why they’re coming to Talent Brand Summit.

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