TALENT BRAND ALLIANCE COMMUNITY BLOG
People Trust People, Not Brands
DID COVID EXPOSE THE EMPLOYEE ADVOCACY GAP IN YOUR EMPLOYER BRAND STRATEGY?
When COVID forced in-office workplaces to go remote, their respective cultures were immediately impacted. In the drop of a hat, companies needed to adapt to the new digital environments, and employer brand leaders had to shift their employee advocacy plans to align with the changes.
Creating Equitable Content: #TBSummit Take-aways
In the past year, the topic of Diversity and Inclusion (D&I) has moved to the forefront of employer brand and recruitment marketing strategies. At last month’s #TBSummit, Lisa Smith-Strother shared her approach to Creating Equitable Content.
As the VP and Global Head of Employer Marketing for RELX, Lisa is at the helm of Diversity TA Branding. She provided insights from RELX’s content strategy this past year, where diversity content and engagement are on the rise: Not only has her company increased the frequency of diversity content, but they have seen a 30% increase in engagement and employee sharing up 17%.
Differentiating Your In-Person Brand
When it comes to our lives at work, attitudes have changed dramatically over the last year. And the way companies attract and retain talent may never be the same. There are so many questions around returning to work, in particular for employees who have been able to work from home for the last year and a half. What questions should employers be answering and how does this impact employer brand communication?
Join us at the 2021 #TBSummit - In More Ways Than One
We all likely want to hit the fast forward button to get to a better place, so that’s our focus for the 2021 Talent Brand Summit events. We’re focusing on the future of work, the future of talent branding, and the future of our professional community.
The Value of Storytelling for Talent Brand: Jill Shabelman, Stories Incorporated
In this episode of the Talent Brand Podcast, we chat with Jill Shabelman of Stories Incorporated. She made the shift from in-house talent brander, to content strategy consultant just over a year ago, and joined us at the virtual #TBSummit.
Building Brand Love at Talent Brand Summit: Emily Firth, Global Manager of Employer Branding, Booking.com
Emily Firth is a respected talent attraction and employer branding practitioner. She currently leads global employer branding for Booking.com. She lives and works in Amsterdam and will be one of the roundtable facilitators joining us at the Talent Brand Summit - London this October. In addition to learning about her start in talent branding, we got her input about tools and tactics and her advice for those who are new in the field.
What makes a difference in your employer branding career?
What have been the key things that have helped you achieve more, build bridges, get that promotion, hit your targets, and build a better mousetrap? For most, it’s a boss who understands personal development. Need help convincing them to send you to an employer branding workshop? This letter could be what you (and your career) need.
Talent Brand Summit London Facilitators Announced
Our interactive workshop is right around the corner! Come find out what you’ll be doing and meet the industry leaders who will be guiding our focused discussions.
Talent Brand Alliance Board: Warming up in Texas
Exciting things are on the horizon for the Talent Brand Alliance! Our board members came together recently to dream about the future, discuss growth strategies, and to share ideas on how to be an even better resource for the talent branding community. Here’s a sneak peak into what’s in store!
Employer Branding Without Borders: International Tools and Technology for Talent Branding
Jörgen Sundberg has been doing employer branding work for over a decade. We caught up with this agency founder to talk about his global employer branding work.
Unpacking from Talent Brand Summit in Austin
When you pack for a trip, most people think of every possible circumstance you’ll encounter. But when you’re going to a recruiting conference on a business trip, you pretty much know what to expect. Or, do you?
Starting the Journey: One Member’s Path to the Talent Brand Alliance Community
Like many, Allan Lueng “fell into” employer branding and recruitment marketing. Today he’s part of the growing Talent Brand Alliance community thanks to a casual Friday text and two lasting experiences at #TBSummit.
Four Things I Learned From My First Talent Brand Summit
From the engaging round-tables and s’mores fueled chats by the fire, to networking over tomahawk throwing, it’s easy to say that Briana Daugherty had an unforgettable time at her first Talent Brand Summit!
Thanks for your message - OOO - Talent Brand Summit Spring 2019
Not sure how to sum up Talent Brand Summit (#TBSummit) in your OOO response? Try our handy template on for size. We think you’re going to like how it fits.
Talent Brand Podcast Ep. 15: Carrie Corbin, Global Head of Employer Brand at Dell
In this episode, we chat with Carrie Corbin, Global Head of Employer Brand at Dell and Talent Brand Summit Facilitator leading our session on Measuring Talent Brand ROI. Listen now and subscribe!
Talent Brand Podcast Ep. 13: How the Team at SAS Turned #TBSummit Inspiration into Implementation
In episode 13 of The Talent Brand Podcast, we speak to Allison Bogart and Shannon Allen, the Employer Brand and People Communications team at SAS about how they launched a new EVP and employer brand strategy after attending last year's Talent Brand Summit.
2019 Conferences to Make You a Recruitment Marketing Pro
Whether you are a seasoned Recruitment Marketing pro, or a Recruiter looking to get your head around Twitter for business, be sure to check out one, or all, of these conferences in 2019!
Talent Brand Podcast Ep. 12: Q&A w/Jamia Belton, Program Manager, Recruitment Marketing At Spectrum
In this episode, we chat with Jamia Belton, Program Manager, Recruitment Marketing at Spectrum and Talent Brand Summit Facilitator leading our session on Tools and Technology.
Talent Brand Podcast Ep. 11: Q&A w/ Charlotte Marshall, VP Digital/Social Media & Employer Brand, Magellan Health
In this episode, we chat with Charlotte Marshall, VP of Digital/Social Media & Employer Brand at Magellan Health and two-time #TBSummit Facilitator.
Talent Brand Podcast Ep. 10: John Graham, Senior Manager Global Employer Brand & Recruitment Marketing, Amgen
In this episode of The Talent Brand Podcast, we chat to John Graham, Senior Manager Global Employer Brand & Recruitment Marketing at Amgen.