TALENT BRAND ALLIANCE COMMUNITY BLOG

People Trust People, Not Brands
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People Trust People, Not Brands

DID COVID EXPOSE THE EMPLOYEE ADVOCACY GAP IN YOUR EMPLOYER BRAND STRATEGY?

When COVID forced in-office workplaces to go remote, their respective cultures were immediately impacted. In the drop of a hat, companies needed to adapt to the new digital environments, and employer brand leaders had to shift their employee advocacy plans to align with the changes.

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Creating Equitable Content: #TBSummit Take-aways
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Creating Equitable Content: #TBSummit Take-aways

In the past year, the topic of Diversity and Inclusion (D&I) has moved to the forefront of employer brand and recruitment marketing strategies. At last month’s #TBSummit, Lisa Smith-Strother shared her approach to Creating Equitable Content.

As the VP and Global Head of Employer Marketing for RELX, Lisa is at the helm of Diversity TA Branding. She provided insights from RELX’s content strategy this past year, where diversity content and engagement are on the rise: Not only has her company increased the frequency of diversity content, but they have seen a 30% increase in engagement and employee sharing up 17%.

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Differentiating Your In-Person Brand
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Differentiating Your In-Person Brand

When it comes to our lives at work, attitudes have changed dramatically over the last year. And the way companies attract and retain talent may never be the same. There are so many questions around returning to work, in particular for employees who have been able to work from home for the last year and a half. What questions should employers be answering and how does this impact employer brand communication?

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Join us at the 2021 #TBSummit - In More Ways Than One
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Join us at the 2021 #TBSummit - In More Ways Than One

We all likely want to hit the fast forward button to get to a better place, so that’s our focus for the 2021 Talent Brand Summit events. We’re focusing on the future of work, the future of talent branding, and the future of our professional community.

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Building Brand Love at Talent Brand Summit: Emily Firth, Global Manager of Employer Branding, Booking.com
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Building Brand Love at Talent Brand Summit: Emily Firth, Global Manager of Employer Branding, Booking.com

Emily Firth is a respected talent attraction and employer branding practitioner. She currently leads global employer branding for Booking.com. She lives and works in Amsterdam and will be one of the roundtable facilitators joining us at the Talent Brand Summit - London this October. In addition to learning about her start in talent branding, we got her input about tools and tactics and her advice for those who are new in the field.

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What makes a difference in your employer branding career?
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What makes a difference in your employer branding career?

What have been the key things that have helped you achieve more, build bridges, get that promotion, hit your targets, and build a better mousetrap? For most, it’s a boss who understands personal development. Need help convincing them to send you to an employer branding workshop? This letter could be what you (and your career) need.

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Talent Brand Alliance Board: Warming up in Texas
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Talent Brand Alliance Board: Warming up in Texas

Exciting things are on the horizon for the Talent Brand Alliance! Our board members came together recently to dream about the future, discuss growth strategies, and to share ideas on how to be an even better resource for the talent branding community. Here’s a sneak peak into what’s in store!

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Unpacking from Talent Brand Summit in Austin
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Unpacking from Talent Brand Summit in Austin

When you pack for a trip, most people think of every possible circumstance you’ll encounter. But when you’re going to a recruiting conference on a business trip, you pretty much know what to expect. Or, do you?

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