TALENT BRAND ALLIANCE COMMUNITY BLOG
Recognize a Talent Brander Today, Global TA Day!
Today marks the third annual #GlobalTADay — the one day each year dedicated to celebrating all things (and people) Talent Acquisition. As a Talent Brander, you help your Talent Acquisition counterparts attract, engage, hire, and retain the talent that keeps your business running — and you're worth celebrating!
#TBSummit—This Time it Was Virtual
“But will it be personal?” That’s the question that was on my mind when I heard this year’s Talent Brand Summit was going virtual. Read how the #TBSummit created community, connection, and a space for learning while competing for my attention with my dog, spouse, and the UPS delivery driver.
Candidate Experience + Your Employer Brand – A Perfect Match
Like peas & carrots, chips & salsa, Batman & Robin, college football & tailgating – they belong together. When thinking about talent attraction only, a candidate’s experience begins with the job search and concludes once the employee is onboarded. But it’s what’s in between those two bookends that counts. Read more from TBA Member, Byron Jackson.
Driving Creativity on a Budget
As a talent branding professional, there have been many times where I can relate to having to rise to the challenge of providing creativity on a restricted budget... Read more from TBA member, Javianna J. Nelson, on her #TBSummit experience and how the Creativity on a Budget roundtable, led by Camille Richardson, Head of Global Employment Brand Creative Team at Facebook, inspired her to get the best bang for her limited buck.
Multiple EVP Personalities — Let’s Make It an Impactful Reality
Creating a company’s Employer Value Proposition (EVP) is no easy task. Ask any talent brander, and they’ll tell you all about their struggles and victories along the way. Nevertheless, developing, communicating, and embedding the EVP within a company is crucial for any organization that wants to attract the right talent. That’s because the EVP is the baseline for any employer brand, and it exists whether it’s spelled out or not. Read more from TBA Member Gabriela Torres.
Tools, Tech, and Talent Brand: Shag / Marry / Kill
Let’s face it, the talent brand tech stack is oversubscribed. As more tech tools are invented for each stage of the candidate journey, our lives are supposed to become easier and our jobs more efficient. In reality, many tools end up being more trouble than they’re worth. That doesn’t mean there aren’t the rare standouts that have talent brand marketers gushing with praise. Read more from TBA Member, Danielle Frider.
Shine Like Gold: Activating Your Talent Brand Content
They say “Content is King”, but is it really? Sure, content is many things that kings are – powerful, persuasive and magnetic. But when you get down to it, could content actually be more like gold? Read more from TBA Member, Hailey Cash.
Empower your recruiters with content marketing
Picture this. You found the perfect candidate for your open job. They check all the boxes for you, and you’re already picturing the significant impact they will have. The recruiter has contacted this candidate, and you’re hoping to interview them ASAP. But then you get an email that they are not even interested in applying for the role. What happened? Read more from TBA Member, Allison Kruse.
Career Connections and Opportunities
The last eight weeks have been nothing short of an emotional and economical roller coaster ride. While countries were closing their borders, companies were also laying off millions of the global workforce. Unlike most layoffs that we've seen in the past, the layoffs during the pandemic did not discriminate against any industry or field. Read more from TBA Member, Alex Her.
#TBSummit Update: This time, it's Virtual
Like you, we’ve been counting down the days to July 7-9, 2020 when we can learn and connect with our talent brand peers over some serious s’more roasting, tomahawk tossing, and live band karaoke belting at Talent Brand Summit. And we’ve really been looking forward to bringing our community together again. As the COVID-19 situation continues to evolve, our top priority remains protecting the health and safety of our attendees, facilitators, and the greater community.
With this in mind, we have decided to go virtual with Talent Brand Summit 2020.
Transferable Skills: Rethinking Your Role as a Talent Brand Leader During COVID-19
Since the onset of the pandemic, talent brand teams across the globe have been working to reshape their strategies while maintaining a positive candidate experience and continuing to reinforce that talent branding is needed now more than ever.
But when the content plans are redrafted and the sun has set on another day, many practitioners may be wondering what’s next for them as we transition into the “new normal” —both personally and professionally.
Reconsidering the Candidate Experience Amid COVID-19
As talent brand professionals, we all know how to do one thing very well: pivot. We pivot to hiring needs, to the market’s changes, to our leadership’s evolution as well as the way our business accommodates the industry’s demands. From our experience and observation, talent brand teams are at the frontline of change.
Pivoting Your Content Strategy During COVID-19
Over the last few weeks, employer brand teams across the globe have felt the weight of uncertainty as they consider the right/ best/ appropriate/ necessary/ and most helpful content to share.
There has been a lot of uncertainty amongst Employer Branding and Recruitment Marketing practitioners regarding generating recruiting and culture content during COVID-19.
Navigating a Pandemic: Resources for Talent Teams Working Through COVID-19
The current global public health crisis has tested the agility and adaptability of organizations and shifted the employer branding work. All eyes are turned toward leaders. People are intently watching and listening. We’ve gathered resources to help you navigate this pivotal moment in your organization’s history.
#TBSummit Update: Reschedule due to COVID-19
We've been watching the global stage, following updates from the Centers for Disease Control and Prevention as well as our local Austin situation (0 reported cases of COVID-19), and have stayed focused on the upcoming event. However, one very important thing remains out of our control: corporate travel restrictions.
We've decided to reschedule the Summit for July 7–9, 2020. Same agenda/days, different dates.
Talent Brand Awards Are Coming to America
Let me make something abundantly clear: I’ve never taken awards too seriously.
Why? It’s not because I’ve never been recognized or won one of them. I have. And it’s not because I’ve been snubbed by awards or other recognition platforms. That’s happened too.
There are numerous lists that an HR technology vendor has cobbled together to raise its brand awareness. Want to get the eyes of your audience on a piece of content? Highlight the people who already have the gravitational pull of your audience’s attention. So you might say I’m a bit numb to being in someone’s promotional listicle. This is not that.
Employer Branding From the Lens of a Nascent EB Consultant
Through her role as an employer brand consultant in India , Shivani Pande has learned a few important factors that have have helped her be successful as a consultant.
Apple Embraces Employer Branding
It's 2020—the beginning of a new decade and the year when according to the Talent Board, employer branding will be the focus of recruiting.
Employers are finally starting to embrace employer branding as a necessity to find and attract the best talent. Though employer branding is on the rise, it hasn't yet become mainstream the way it has in Europe.
You're invited to Austin in 2020 - #TBSummit Agenda is LIVE
We’re so lucky to have an inspiring group of Talent Brand Summit workshop facilitators in Austin!
They represent a large established SaaS company, an airline carrier, and a couple of gig-economy companies. Throw into the mix, a talent and brand leader from a print and digital news media powerhouse, as well as a leader from a certain social network and you’ve got recruitment marketing knowledge in spades.
What really happened at #TBSummit London
The first international event from the Talent Brand Alliance was a rousing success in London, with employer branding and recruitment marketing practitioners from seven different countries and over fifty companies. But don’t just take my word for it: